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Everyone who uses the Internet is familiar with the term spam. This
is unsolicited e-mail that you receive from companies trying to market
their products or services. We have gotten to the point that most of the
e-mail that is being sent is actually spam that the recipient did not ask
for and for the most part does not want.
How is the best way for you the end user to deal with spam that you
receive? The first suggestion is to never respond to it. I have a
hard time using the word never because there is a time and a place to respond
to unwanted e-mail and asked to be removed from their mailing list. But
after you have sent your request to be removed to the Best Buy and Sears
mailing list, that would be the beginning of never. If you are receiving
e-mail from a reputable company, then you can be pretty well assured that
if you request to be removed from the list, then that is what will happen.
These large companies spend millions of dollars in advertising and they
are not going to mess it up by not doing something as simple as not sending
you unwanted e-mail. After you deal with any of the large companies e-mail
then I would say never respond to unwanted e-mail. By responding you are
telling them that this is a valid e-mail address and by doing so you will
be flooded by even more spam because your address will be sold even more.
Another item is never to buy anything advertised in spam. If you buy
products that are advertised in spam you are helping to promote the premise
that spam is OK. Everything that you buy will help to spread the use of
spam because they will see that it is a valid use of their marketing dollars.
If you don’t buy from them you will be helping to eliminate the use of
spam by not making the spam profitable for them.
The next item is not to post your e-mail address on your Website. This
is a great way for your customers or friends to contact you but it is also
a great for the spammers to get your e-mail address. They have programs
that will search the Web for any text that resembles something@somewhere.
When this type of text is found it is placed in a database and these lists
are sold by companies as an e-mail address list. Your best bet is to use
a form that will forward the message from your Web visitors to you. This
allows them to contact you without having your e-mail address. When you
reply to them they will have a valid e-mail address to contact you with.
Another good suggestion is to use a second e-mail address when you are
in newsgroups. You can get a Hotmail or Yahoo account for nothing. These
can be checked out on the Web away from your regular e-mail. Or you could
have an extra e-mail address with your ISP that you would use for these
types of occasions. These e-mail addresses could be changed periodically
to eliminate spam entirely.
Don’t give your e-mail address without knowing how and when it will
be used. If someone is asking for your e-mail address you should know who
they are and what they need your e-mail address for. If you are asking
them a question or trying to buy something then give them your “change
when you need to” address. Use your real e-mail address for your friends
and family. If a Website needs your address they should be able to provide
you with a link to their privacy statement that will detail their use of
your address. If they cannot provide a privacy statement or you are not
satisfied with the contents you can either choose not to give them your
address or give them the spaminator address. This way you have control
over the use of your real address as well as the choice of when to change
your trash address.
The last suggestion I would have for you would be to use a spam filter.
Microsoft Outlook has a pretty good rules wizard that will send spam directly
to the deleted items folder. There are programs available that will filter
your mail and take out the items that you choose not to see based on where
the e-mail is coming from as well as keywords that are included in the
address, subject line or the text of the e-mail. They are usually set up
with some basic rules that will filter out most of the bad things that
we would rather not discuss here. You can add to the items as you see fit
to change your viewing habits.
If you want to go a step further, there are companies available on the
Internet that use an e-mail verification system to eliminate spam.
Your incoming e-mail is passed through their servers and the sender is
sent a message that they must respond to in order to send e-mail to you.
Spammers do not get through this process and the companies say that they
can eliminate 100% of your spam.
We will never be able to totally get rid of spam. But if we all follow
some simple rules we can minimize the effects that it has on our daily
lives and help to slow it down a bit.
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