Volunteer of the Month
Volunteer of the Month
August 1999
Ted Lawson
by Liz Skipper

Alamo PC Organization: HOME > About Us > Awards > Volunteers Of The Month
 
 

It was my neighbor Yonne who brought over the little card — kind of Christmas red, I recall — about six and a half years ago. “Here's an organization I think you should join,” she said, “and I can sponsor you for a free trial membership for a couple of months. You can't lose!” Yonne was right, and I've been an Alamo PC member ever since. Little did I know then that this type of annual ‘sponsor a member’ promotion was the brainchild of Vice President of Marketing, Ted Lawson, as well as others within the organization who, as he says, were looking for ideas to grow Alamo PC to the next level of influence without having to unduly increase annual dues for membership. Since that time, other successful marketing methods have been implemented: the “Make your Renewal Decision in January” program and the multi-year renewal dues discount.

Doctor Ted — he has his doctorate from USIU in San Diego — is yet another “early days” computer person. He got his start while on active duty in the USAF, but got his own first PC back when Sears sponsored a promotional contest for IBM PCs. He entered. He won.

He joined Alamo PC when Ben Jackson was the first president. “The draw of Alamo PC is the people,” states Ted, as he cites the names of many who have inspired him along the way — particularly those who labored during the ‘growth years.’ He recalls the early SIGs, including one he led to teach IBM's PC Jr. until IBM pulled the plug on production about eight months later.”

Important to Alamo PC back then, from Ted's point of view, after the publishing of the PC Alamode passed from the dedicated hands of Paul Weber, were Cynthia Thompson, who assumed Paul's role, and Frank Snyder, who became President. Ted became the Director of Advertising when the only two magazine advertisers were Lentz Computer Services and the Greater Chamber of Commerce. This grew to 51, and the domino effect from the increased revenue resulted in the better magazine we enjoy today: 64 pages; a glossy, color cover; and improved content. Concurrent was the push to increase membership. Through aggressive marketing, membership grew from 700 to a high of about 5000, settling at the present level of about 4000.

Major Ted is now retired from the Air Force. He and wife Helen and pet Puli pup Narcissus plan to stay in San Antonio. He holds two patents for ventilation systems for the PC but his present career involves construction of upscale computer systems for those with discriminating taste. Although conservative of temperament, honoring the values imbued by his parents, Ted just might try skydiving some day.